Overview
Product Manager Jobs in Paterson, USA at Terumo Medical Corporation
The Product Manager is responsible for all marketing-related aspects of the products within the assigned product portfolio and/or therapeutic area(s) for Terumo Interventional Systems (TIS). This includes developing and implementing effective commercial marketing strategies and tactics to ensure that products in the assigned portfolio achieve revenue and operating profit targets.
This role leads go-to-market execution of high visibility product launches – may translate global strategy into regionally relevant positioning, messaging, sales enablement, and sales training & education. Key to the success of the Product Manager is the ability to build successful partnerships with the sales force, develop relationships with key opinion leaders and to modify strategies and tactics when necessary based on voice of customer and emerging trends.
Successfully developing and cultivating relationships throughout the Shared Services group that support the business is also critical to success. Through these partnerships, the Product Manager is responsible for ensuring uninterrupted product availability, high quality and proper promotional efforts and ensuring products meet all product performance-related characteristics.
This role may be responsible for both downstream and upstream activities. Traditional downstream activities include product launches, sales training & education, developing go-to-market strategies and generally building and executing product commercialization plans. The position is also responsible for identifying winning strategies and products and is responsible for partnering with R&D and New Business Development (NBD) on projects that fit strategically within the assigned portfolio.
The ideal candidate brings strong commercial acumen, experience partnering closely with Sales, and where applicable an understanding of hospital-based capital and disposable medical device markets.
- Develop comprehensive marketing plans for assigned products.
- Lead execution of Go-To-Market strategies, including launch planning, segmentation, targeting, and commercialization timelines
- Prepare regular product forecasts based on customer information and market analysis
- Analyze and regularly report on product usage trends
- Analyze, revise and coordinate with manufacturing the necessary production forecasts for the US market
- Ensure that an adequate inventory of products is always maintained
- Responsible for traditional marketing deliverables such as business plans, pricing, product positioning, promotional strategies, life cycle plans and advising on product improvements and new product needs
- Own product positioning, value propositions, and core messaging tailored to key customer segments (e.g., interventional cardiologists, cath lab leadership, hospital administrators)
- Support pricing and contracting strategy development in partnership with Sales, Finance, Pricing and Corporate Accounts team
Sales Enablement & Field Support
- Develop sales and marketing tactics to include but not limited to brochures, trade advertising, training manuals, show materials and other collateral materials with input from Marketing and Sales
- Develop and maintain high-impact sales tools including pitch decks, objection-handling and competitive selling guides
- Support sales education with updated materials and communications on an ongoing basis
- Routinely communicate with the sales force regarding product updates and availability, competitive activity, sales positioning, best practices, and new product development updates
- Remain abreast of the market, the competition and the environment. Act as an information resource to all functional areas. Identify key competitors, understand and analyze the competitive market environment and act to position TIS as the preferred product supplier
- May gather, analyze and report on a regular basis market trends, sales and competitive information and its effect on the performance of the portfolio
- Support development and maintenance of market models, forecasts, and opportunity sizing and provide actionable insights to Sales and leadership
Campaigns & Commercial Programs
- Plan and execute integrated marketing campaigns across…
Title: Product Manager
Company: Terumo Medical Corporation
Location: Paterson, USA
Category:
