Overview
Omnichannel Marketing Partner, Oncology Jobs in Peoria, USA at PowerToFly
The Omnichannel Marketing Partner (also known as “Omni Partner” or “OP”) is a role that supports sales execution by a regional team of Strategic Account Managers and Oncology Specialists in the field by coordinating territory‑specific omnichannel customer engagement initiatives. The Omni Partner provides advanced analytical support and recommendations to drive prospecting and call planning, customizes and drives the execution of ongoing digital marketing tactics (including creation of content), monitors omnichannel dashboards to optimize channel selections, identifies educational gaps and digital coaching opportunities, and uncovers actionable insights.
Working across commercial functions (e.g., sales, brand marketing, marketing analytics, business technology solutions, digital lab), the Omni Partner develops insights and KPIs that increase our understanding of the opportunities available for omnichannel marketing and the value of digital channels, maximizes access to key customers, and champions continual improvements with a test‑and‑learn approach.
Primary Job Function
- Provide call planning and prospecting support, and holistic omnichannel intelligence to a regional team of SAM/OS colleagues.
- Optimize ongoing digital communication strategies and tactics to provide promotional product information with customers between in‑person visits.
- Act as a trusted conduit between field sales and brand marketing, providing sales ‘voice of customer’ feedback to inform future optimizations of promotional resources and amplifying brand objectives to maximize pull‑through and utilization of omnichannel resources and strategies.
- Design and execute digital promotional campaigns for HCPs (Health Care Professionals) – including targeting, assigning messaging journeys, analysis and measurement, and translating back into field engagement opportunities (linking digital to field sales).
- Work with DAOR (digital agency of record) to continually optimize NPP (non‑personal promotion) campaign strategies, provide feedback on campaign performance, targeting capabilities.
- Conduct deep‑dive analysis for specific commercial functions/teams as needed to inform content plans, strategic plans, etc., with some supervision.
- Serve as an omnichannel subject‑matter expert for SAM/OS teams and cross‑functional commercial partners, providing guidance to elevate their understanding of omnichannel marketing strategies and tactics.
- Integrate field‑driven customer insights with data‑driven insights to create regional influence maps, customized target lists, and HCP profiles.
- Improve Customer Relationship Marketing (CRM) utility by identifying and resolving contact information gaps at the territory level.
- Gather and provide feedback and recommendations back to marketing and customer experience teams to improve CRM and omnichannel platforms, processes, strategies, and tactics.
Qualifications
- 3+ years sales experience, or directly supporting sales.
- 3+ years of hands‑on experience with Brand & digital marketing tools and analytics tools (web analytics, Customer Relationship Management (CRM) systems, Customer Data Platforms (CDP), etc.).
- 3+ years of cross‑functional strategy / leadership experience.
- Digital native – demonstrates curiosity and advanced understanding of digital environments.
- Strong leadership skills and the ability to influence within a matrixed environment.
- Excellent reporting and analytical skills.
- Proficiency with Excel and PowerPoint – knowledge of Pivot Tables and advanced functions preferred.
- Loves numbers and digging into data, but able to turn data into actionable insights.
- Project and process management experience.
- Excellent communications skills – written, verbal, and interpersonal.
- Demonstrated ability to present to executive audiences & varied stakeholders.
- Ability to manage several concurrent tasks and projects in a fast‑paced environment with limited supervision.
- Experience with medical/regulatory/legal review processes.
- Demonstrated ability to prioritize tasks.
- Demonstrates adaptability and thrives in a start‑up environment, effectively managing ambiguity and…
Title: Omnichannel Marketing Partner, Oncology
Company: PowerToFly
Location: Peoria, USA
Category:
