Overview
Category Development Manager – Food Jobs in Surrey, England, United Kingdom at Vertical Advantage
Title: Category Development Manager – Food
Company: Vertical Advantage
Location: Surrey, England, United Kingdom
The Business:
I’ve partnered with a category-leading FMCG business working in the Food & Drink industry that owns some of the most well-known brands in the category. The company generates a turnover of well over £1 billion globally and is a business that offers loads of great benefits, an exciting culture, training, and progression opportunities.
The Role:
You will be focused on unlocking category value and growth opportunities with retailers through the translation of market data & insight into actionable plans. You will need to broaden the sphere of influence and build close relationships with key external contracts with the retail customers.
Work closely with the brand marketing, Innovation, and MS&P teams and ensure clear category, consumer, shopper, and retailer rationale for the brands and retailer considerations are operated on in the planning/innovation process.
Main Responsibilities
Establish the category by developing and executing a long-term plan and strategy
Work with the commercial and marketing teams to support NPD initiatives according to category and customer-centric thinking
Generate key category insights by overlooking and analysing consumer behaviours and market trends, identifying new business opportunities
Optimise ranges by developing and leading Category Management projects
Help deliver financial and strategic objectives
Unlock category growth in the grocery channel within 2 of the most strategic accounts
Key Requirements
Experience in category / Category Insight within the FMCG sector or a strong data lead agency (e.g. Nielsen, Kantar, IRI, dunnhumby)
Proficient skills in Microsoft Office, including Microsoft Excel and PowerPoint
Effective interpersonal skills and a strong ability to negotiate
Strong understanding of category development
Degree or equivalent
